The traditional advice given medical students is “If you hear
hoof beats, think horses; not zebras.”  We think that’s
actually good advice.  If 98% of situations follow a certain
pattern, it would be silly not to expect your situation to also
follow that pattern.

But we have also experienced those rare “zebras” in life
and think it equally silly not to look for them—because an
undetected zebra can mean great trouble or even great
unrealized profit.  Though we expect horses, we are
dedicated to looking for zebras in every case; just in case.
Zebra Quest
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Why Zebra
Zebraquest © 2010
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Our main zebras:  Mary Jane Northrop &  Philippa von Ziegenweidt
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